AUTOGRAPHED: 1972 Topps #740 Rico Carty SCARCE HIGH # PSA/DNA LOA (Braves)

Bowman Gum Company had rights to produce NFL football cards from 1948 thru 1952. 1951 Bowman football cards were available in 6-card packs for a nickle and single-card packs for a penny !!! Each with a piece of gum. WHAT A BARGAIN !!! The top rookie card in this set is of future Cowboys Hall-of-Famer Tom Landry.

This scarce 72-card test issue set was released with very limited East Coast distribution making them quite scarce. Officially simply called "Topps Baseball Photos", their serrated or "DECKLED" edge gave them the name they go by today. The 2 7/8" x 5" inch cards were sold in 2 card packs with gum or 3 card packs without for 5 cents.
Click to enlarge Complete Proof Sheet on left
Fronts are similar to b&w Exhibit Postcards from the 50's with photos and facsimile autographs. The backs make this very scarce test issue more interesting ! They feature handwritten script of player's name, team, position & date and location of the photograph as well as a mock newspaper article.

This was Topps 2nd "Deckle Edge" issue, their first being the smaller and more common 1969 Topps Deckle Edge inserts in 1969 Topps packs.

Variations of 1974 Topps Deckle Edge exist, making this issue more fun and challenging to collect. Backs can be found in gray or a much scarcer white. Also, more limited proof versions with non-scalloped edges exist and can be found with and without card numbers.

Topps has tried many crazy products, called "test issues". Mostly distributed in limited areas, test issues were scarce. "Candy Lids" were little tubs of candy with player's photos on bottom of a 1-7/8" lid. 10 cents/tub, 24 tubs/box.

Topps first Candy Lids in 1970 and they are very, very hard to find. They had small photos of Tom Seaver, Carl Yastrzemski & Frank Howard.

1970 Topps Candy Lids were called "Baseball Stars Bubble Gum", had 24 players, the 1973 Topps Candy Lids had 55.

Topps planned 1972 Candy Lids but never released it, a few proofs do exist.

Topps 1973 Pinups & Comics share many of the same photos.