1960 Fleer Football - UNCUT 3-Card Panel #99-51-75

1960 & 1961 Fleer baseball card sets of old-timers like Babe Ruth bombed. Kids wanted Willie Mays & Mickey Mantle. Topps had rights to baseball cards & gum so Fleer tried something new ... COOKIES !!!
Cherry flavored cookies with 1963 baseball cards.
1963 Fleer baseball card set was cut short at 66 cards & checklist by Topps lawsuit. But what 66 cards! Attractive & packed: Clemente,Koufax... & 2 very scare Short Prints.
Maury Wills 'rookie' card is a story. Majors in 1959, quickly superstar. But 1963 for rookie ??? In 1959 Topps deemed Wills NOT WORTHY.

Wills was upset. After 1962 MVP, Topps came knocking but he said "NO!". Finally, 1967, Wills first Topps & most costly card. Note: 1961 Post Cereal card, years BEFORE 'official' rookie. He also photo-bombed a 1960 Topps card.

Disclaimer: Above mostly true - but Wills has said "no feud".

Auctioneer Guernsey's went thru Topps offices gathering over 3,000 items for the auction. Topps spokesman reported auction sales of OVER $1.5 million !!! Additional sales were made from a mail-only auction. Collector Keith Olbermann, at the auction, described it as an archaeological dig.

Topps archive material continued to accumulate after the auction ending up with another treasure of over 250,000 transparencies, uncut sheets, color separations, art, photos, slides, proof sheets & wrappers, canceled checks, contracts and one-of-a-kind items to sell.

This scarce 72-card test issue set was released with very limited East Coast distribution making them quite scarce. Officially simply called "Topps Baseball Photos", their serrated or "DECKLED" edge gave them the name they go by today. The 2 7/8" x 5" inch cards were sold in 2 card packs with gum or 3 card packs without for 5 cents.
Click to enlarge Complete Proof Sheet on left
Fronts are similar to b&w Exhibit Postcards from the 50's with photos and facsimile autographs. The backs make this very scarce test issue more interesting ! They feature handwritten script of player's name, team, position & date and location of the photograph as well as a mock newspaper article.

This was Topps 2nd "Deckle Edge" issue, their first being the smaller and more common 1969 Topps Deckle Edge inserts in 1969 Topps packs.

Variations of 1974 Topps Deckle Edge exist, making this issue more fun and challenging to collect. Backs can be found in gray or a much scarcer white. Also, more limited proof versions with non-scalloped edges exist and can be found with and without card numbers.