John Elway - 1996 SkyBox Impact 'VersaTeam' #3

Auctioneer Guernsey's went thru Topps offices gathering over 3,000 items for the auction. Topps spokesman reported auction sales of OVER $1.5 million !!! Additional sales were made from a mail-only auction. Collector Keith Olbermann, at the auction, described it as an archaeological dig.

Topps archive material continued to accumulate after the auction ending up with another treasure of over 250,000 transparencies, uncut sheets, color separations, art, photos, slides, proof sheets & wrappers, canceled checks, contracts and one-of-a-kind items to sell.

1933 Goudey baseball cards were issued during the worst part of The Great Depression. The set ended up at 240 cards (239 printed in 1933 and one in 1934). In an effort to attract collectors, several of the games top players were honored with multiple cards including "The Great Bambino" who appeared on 4 different cards.
The Babe was once asked why he made more than the President of the United States, the Babe answered simply: "I had a better year than he did."

The Elusive Nap Lajoie
One of the most important facts regarding the 1933 Goudey set was their infamous marketing ploy. Goudey took "marketing" to a whole new level to keep people buying packs by never issuing card #106. Collectors wrote the Goudey Card Company complaining. They were rewarded with Goudey sending them the un-issued card #106 (Nap Lajoie) in 1934.

Topps has tried many crazy products, called "test issues". Mostly distributed in limited areas, test issues were scarce. "Candy Lids" were little tubs of candy with player's photos on bottom of a 1-7/8" lid. 10 cents/tub, 24 tubs/box.

Topps first Candy Lids in 1970 and they are very, very hard to find. They had small photos of Tom Seaver, Carl Yastrzemski & Frank Howard.

1970 Topps Candy Lids were called "Baseball Stars Bubble Gum", had 24 players, the 1973 Topps Candy Lids had 55.

Topps planned 1972 Candy Lids but never released it, a few proofs do exist.

Topps 1973 Pinups & Comics share many of the same photos.