Mario Lemieux - Lot of (83) assorted cards (Penguins)

Neat oddball set with a very unusual mix of players. A promotional lead-in for "Cardboard Dreams" a soon to be sportscard magazine. Promo cards were given out at a few regional baseball card shows mostly in So. Cal.
MLB filed lawsuits against similar magazines and the magazine was cancelled before 1st issue leaving just a small run of promo cards (limited to 5,000) and some scarce proofs.

      SERIES 1                   SERIES 2
  #1 Willie Mays            # 9 Mickey Mantle                
  #2 Nolan Ryan             #10 Nolan Ryan & Sandy Koufax   
  #3 Tony Gwynn             #11 Frank Thomas & David Justice
  #4 Wayne Gretzky          #12 Brett Hull                  
  #5 Jose Canseco/Madonna   #13 Ted Williams & Joe DiMaggio 
  #6 Ken Griffey Jr         #14 Barry Sanders               
  #7 Bo Jackson             #15 Dan Marino                  
  #8 Michael Jordan         #16 Magic Johnson & Larry Bird  

 Prototype #1: Nolan Ryan / Wayne Gretzky / Bo Jackson / Jose Canseco & Madonna
 Prototype #2: Mickey Mantle / Nolan Ryan & Sandy Koufax 
               Ted Williams & Joe DiMaggio / David Justice & Frank Thomas

1960 & 1961 Fleer baseball card sets of old-timers like Babe Ruth bombed. Kids wanted Willie Mays & Mickey Mantle. Topps had rights to baseball cards & gum so Fleer tried something new ... COOKIES !!!
Cherry flavored cookies with 1963 baseball cards.
1963 Fleer baseball card set was cut short at 66 cards & checklist by Topps lawsuit. But what 66 cards! Attractive & packed: Clemente,Koufax... & 2 very scare Short Prints.
Maury Wills 'rookie' card is a story. Majors in 1959, quickly superstar. But 1963 for rookie ??? In 1959 Topps deemed Wills NOT WORTHY.

Wills was upset. After 1962 MVP, Topps came knocking but he said "NO!". Finally, 1967, Wills first Topps & most costly card. Note: 1961 Post Cereal card, years BEFORE 'official' rookie. He also photo-bombed a 1960 Topps card.

Disclaimer: Above mostly true - but Wills has said "no feud".

This scarce 72-card test issue set was released with very limited East Coast distribution making them quite scarce. Officially simply called "Topps Baseball Photos", their serrated or "DECKLED" edge gave them the name they go by today. The 2 7/8" x 5" inch cards were sold in 2 card packs with gum or 3 card packs without for 5 cents.
Click to enlarge Complete Proof Sheet on left
Fronts are similar to b&w Exhibit Postcards from the 50's with photos and facsimile autographs. The backs make this very scarce test issue more interesting ! They feature handwritten script of player's name, team, position & date and location of the photograph as well as a mock newspaper article.

This was Topps 2nd "Deckle Edge" issue, their first being the smaller and more common 1969 Topps Deckle Edge inserts in 1969 Topps packs.

Variations of 1974 Topps Deckle Edge exist, making this issue more fun and challenging to collect. Backs can be found in gray or a much scarcer white. Also, more limited proof versions with non-scalloped edges exist and can be found with and without card numbers.